Confused between Google's Universal Analytics and Async Analytics. Are we supposed to use both? -


after setting google analytics first time went admin > tracking code: apparently universal analytics given me.

<script>   (function(i,s,o,g,r,a,m){i['googleanalyticsobject']=r;i[r]=i[r]||function(){   (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new date();a=s.createelement(o),   m=s.getelementsbytagname(o)[0];a.async=1;a.src=g;m.parentnode.insertbefore(a,m)   })(window,document,'script','//www.google-analytics.com/analytics.js','ga');   ga('send', 'pageview');  </script>

i can't find asynchronous tracking code (which this):

<script type="text/javascript">    var _gaq = _gaq || [];   _gaq.push(['_setaccount', 'ua-xxxxx-x']);   _gaq.push(['_trackpageview']);    (function() {     var ga = document.createelement('script'); ga.type = 'text/javascript'; ga.async = true;     ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';     var s = document.getelementsbytagname('script')[0]; s.parentnode.insertbefore(ga, s);   })();  </script>
  1. am supposed use one?
  2. do both go right before </head>?

as universal in beta, continue using ga.js tracker on primary web properties. if want try out new functions (e.g. custom dimensions/metrics) of universal, can create new property it.

also, simplify deployment, try google tag manager.


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